Well, do they?…

… and what does trust matter in a business relationship?

If you only care about a one-off sale, then I guess you could try and argue trust isn’t as important. But if you can’t build trust, the chance of you getting second and third transactions rapidly diminish.

But with the competition every business has out there, and the economy we are currently in, trust is actually more important than ever if you want to do well today.

So what is trust in the eyes of your client?

That depends on the client and what they view as important but at the very least, these 3 things are crucial:

1. If you state something, make sure it is true.
2. If you make a promise, stick to it no matter what.
3. Always under-promise and over-deliver.

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Can you guess what the number one question I get asked with regards to web marketing?

“How do I get my website found by Google?”

Ranking by Google, Yahoo and MSN is important, you certainly shouldn’t ignore it, but it is not as straightforward as you might think.

You see, even paying shed-loads of money to an SEO specialist doesn’t guarantee you a top 10 placement – there are way too many variables. It depends on the keywords you are optimising for, the links to your website, age, popularity and “ranking” of the linking sites as well as a whole bunch of other things…

… and it’s not like Google are standing around waiting for people to “crack the code” – the search algorithm is changed regularly, so even if you get ranked in the top three one time, you continuously have to work hard if you want to stay there.

But, rather than focus on SEO for this post, there is a far more important part to your website strategy which many people miss, and which needs to be addressed first.

Let me tell you about Richard…

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