Getting in front of a prospect is only a part of the selling process.

This is closely followed by having to convince them that you are THE solution to their problem (assuming you have correctly identified their problem of course!)

One of the strategies you should be using to convince your prospect is PROOF that you can deliver the solution they need. But this in itself is not enough, it also helps if you can show proof of having done it before – of having helped others who have had exactly the same problem as they are having.

One of the elements you should use – and which should be in every marketing arsenal – are testimonials.
Testimonials from satisfied customers are one of the best and most powerful assets you can build, but how do you go about collecting them?

Now let’s be clear – You’re not looking for the “John is a nice guy and easy to work with…” type comment.

You are looking for a powerful rave review which you can use to attract more customers and clients.
Here are my top tips for collecting effective testimonials which you can use to add power throughout your marketing.

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I have a passion for learning.

I am always looking to do better in what I do, so I am always looking for that better angle, or things which will make things run more smoothly or quicker – both in my personal as well as my business life.

Just recently I heard a recording by Dan Kennedy where he said something along the lines of “You can judge a successful person by the size of their library, not the size of their television”, a philosophy I have always lived by (I don’t watch much TV, but I do read a lot).

Whilst re-reading a book just now, it reminded me that my clients ask regularly what books I read and what they should be reading to expand their knowledge to help them be more successful.

I thought it would be good to compile a list of the top books you’ve learnt from.

So, I have a question for you…

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