The one topic I’ve been asked the most questions about recently, is about how often you should contact your customers and clients.

So how often do YOU contact YOUR clients?

I’d be willing to bet that it’s nowhere near enough!

It’s my experience that there is far too much time focused on regular contact with PROSPECTIVE customers and clients, and not nearly enough time and money spent on cultivating relationships with EXISTING customers and clients.

You may think a little differently once you take the following two facts into consideration:

FACT 1 – The majority of you profits will come from the ongoing relationship you have with your EXISTING clients.

FACT 2 – 68% of people change supplier because they PERCEIVE their existing supplier doesn’t care about them.

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If you haven’t heard about social media marketing you must have been asleep for the past couple of years or else marooned on a desert island somewhere.

But do you really understand the power of using social media channels to promote your website or business and have you truly realised how powerful this strategy can be – if used correctly – to get you links, attention and massive amounts of traffic?

While there has been an explosion of different services – Facebook, Twitter, LinkedIn, and ecademy being among the most popular – there is a BIG underlying problem…

… and it’s all centred about “follow-you-follow-me.”

Now I’ve been following the Social Media “follow-you-follow-me” debate with some interest for some time, but just in case you’re not sure what I mean by follow-you-follow-me, then this should help…

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