How would you like more clients or customers right now?

Would you like another 10… another 100… another 1000?

Now – how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing?

… and yes, it absolutely IS possible.

Knowing your Customer Lifetime Value (or LTV) is the key, because it provides you with a better means of understanding what a customer is REALLY worth to your business.

If you can calculate a customer’s true worth, then you can use that information as a marketing tool to strategically plan profitable growth. But understanding the value of a customer to your business is a lot more than just a monetary figure…

It also helps you get to the heart of customer retention, which is one of the key areas that can make a HUGE difference to your business – 5% increase in customer retention equates to approx 35% increase in profits – but I’ll be covering this in more detail in the next post.

One of the problems is, that it is no longer financially viable for the majority of companies to ‘mass market’ their products or services. Over recent years there has been enormous pressure on businesses– especially service organisations – to improve the way they do business with their customers.  Many organisations however, overlook the potential of existing customers to develop their business.

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Twitter is helping small businesses to communicate…

Whether you understand it, love it or hate it… Twitter is one of the most powerful Marketing tools EVERY business should be using.

But what exactly IS Twitter and WHY is it important to your business?

[Just in case you have been asleep for the past 3 years...]

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent short messages – of 140 characters or less – called “Tweets”.

But it’s not just about being able to send short messages to your friends (like when texting started on mobile phones), there are many different ways it can be used – especially where a lot of information is being shared – as more and more people are finding out.

Twitter has been around for more than three years and it is only now that businesses are really adopting it as a way of communicating with members of staff, clients, prospective clients and suppliers. Read More »