http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/ Response Marketing Success Mon, 01 Mar 2010 12:48:36 -0600 http://wordpress.org/?v=2.8.6 hourly 1 http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/comment-page-1/#comment-15 Jenn McGroary Wed, 24 Jun 2009 14:36:35 +0000 http://responsemarketingsuccess.com/m4p/?p=193#comment-15 Excellent article Jez. It certainly is related to the law of 20/80; 20% of your clients are providing 80% of your income. So by identifying those top performers you can start to increase their lifetime value. On the flip side, you can try to eliminate the bottom 20% that are tying up or wasting 80% of your time/energy. :-) Excellent article Jez. It certainly is related to the law of 20/80; 20% of your clients are providing 80% of your income. So by identifying those top performers you can start to increase their lifetime value. On the flip side, you can try to eliminate the bottom 20% that are tying up or wasting 80% of your time/energy.

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