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	<title>Marketing for Profit &#187; Foundations</title>
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	<link>http://responsemarketingsuccess.com/m4p</link>
	<description>Response Marketing Success</description>
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		<title>How Important Is Customer Lifetime Value?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 13:27:01 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[client lifetime value]]></category>
		<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[client worth]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[customer worth]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=193</guid>
		<description><![CDATA[How would you like more clients or customers right now?
Would you like another 10… another 100… another 1000?
Now &#8211; how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing?
&#8230; and yes, it absolutely IS possible.
Knowing your Customer Lifetime Value (or LTV) [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>3 Ways To Get Your Marketing Question Answered</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/05/3-ways-to-get-your-marketing-question-answered/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/05/3-ways-to-get-your-marketing-question-answered/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:12:41 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing consulting]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing systems]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[what is marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=150</guid>
		<description><![CDATA[When I started my Newsletter back in 2006 (which later morphed into this blog) &#8211; I had a number of objectives, but one of the main ones was to answer some of the frequently asked questions I was being asked, about the solutions to Marketing issues.
Over the past 3 years, one thing has remained constant, [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>5 Things To Keep Prospects Glued To Your Marketing Message</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/03/5-things-to-keep-propsects-glued-to-your-marketing-message/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/03/5-things-to-keep-propsects-glued-to-your-marketing-message/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 13:12:01 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[business writer]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[client satisfaction]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[creative writer]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing company]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing writer]]></category>
		<category><![CDATA[marketing writing]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[seo copywriter]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[what is marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=123</guid>
		<description><![CDATA[A big concern at the moment seems to be the perceived increase in competition for every marketplace…
A recession is actually a good foundation for growth… provided you are focusing your business in a structured and targeted way.
But it does mean that it is ESSENTIAL to be able to clearly differentiate yourself from your competitors in [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Power of Proof &#8211; 6 Ways To Get Testimonials</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/02/the-power-of-proof-6-ways-to-get-testimonials/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/02/the-power-of-proof-6-ways-to-get-testimonials/#comments</comments>
		<pubDate>Wed, 11 Feb 2009 22:27:04 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[communication skills]]></category>
		<category><![CDATA[conflict management]]></category>
		<category><![CDATA[credibility]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer service training]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[market strategies]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing company]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[people skills]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[what is marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=115</guid>
		<description><![CDATA[Getting in front of a prospect is only a part of the selling process.
This is closely followed by having to convince them that you are THE solution to their problem (assuming you have correctly identified their problem of course!)
One of the strategies you should be using to convince your prospect is PROOF that you can [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2009/02/the-power-of-proof-6-ways-to-get-testimonials/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How Creating Client Partnerships Is Key To Beating The Recession</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/01/how-creating-client-partnerships-is-key-to-beating-the-recession/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/01/how-creating-client-partnerships-is-key-to-beating-the-recession/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 21:48:57 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[business consulting]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[business strategic planning]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[internet marketing strategies]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing business]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing program]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing systems]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[successful marketing]]></category>
		<category><![CDATA[target your client]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=70</guid>
		<description><![CDATA[If you’ve run your own company for any length of time you will know that generating new prospects and converting them into paying clients is the most expensive part of growing any business.
Yet selling more to existing clients costs 5 to 9 times LESS, and is actually an easier sell because the client has already [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2009/01/how-creating-client-partnerships-is-key-to-beating-the-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Your Clients Trust You?</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/11/do-your-clients-trust-you/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/11/do-your-clients-trust-you/#comments</comments>
		<pubDate>Thu, 13 Nov 2008 23:18:27 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[honesty]]></category>
		<category><![CDATA[relationship]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=55</guid>
		<description><![CDATA[Well, do they?&#8230;
&#8230; and what does trust matter in a business relationship?
If you only care about a one-off sale, then I guess you could try and argue trust isn&#8217;t as important. But if you can&#8217;t build trust, the chance of you getting second and third transactions rapidly diminish.
But with the competition every business has out [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2008/11/do-your-clients-trust-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Steps To Business Survival</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/10/5-steps-to-business-survival/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/10/5-steps-to-business-survival/#comments</comments>
		<pubDate>Thu, 16 Oct 2008 16:36:40 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=46</guid>
		<description><![CDATA[Doom and gloom, doom and gloom&#8230;
Yes, we are in an economic crisis, but when are business owners going to realise that their fate is in their own hands? You can either bury your head in the sand and blame the economy, or politicians, or anyone else you can find to blame, or you can focus [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2008/10/5-steps-to-business-survival/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choosing Not To Participate In The Recession?</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/10/choosing-not-to-participate-in-the-recession/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/10/choosing-not-to-participate-in-the-recession/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 05:17:40 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Systems]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=36</guid>
		<description><![CDATA[So nothing has changed since I went away on my holidays&#8230;
&#8230; the media still preaching doom and gloom&#8230; in an &#8220;end-of-the-world-is-nigh&#8221; sort of way.
But as business owners we have a choice NOT to participate in the recession. But how ready are you to reject the effects of a recession to your business?
If you look back [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2008/10/choosing-not-to-participate-in-the-recession/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I Just Sacked A Client</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/09/i-just-sacked-a-client/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/09/i-just-sacked-a-client/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 05:47:07 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Ideal Client]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=32</guid>
		<description><![CDATA[It&#8217;s true &#8211; last Monday in fact&#8230;
I told them I couldn&#8217;t help them any more.
Have you ever done that &#8211; sacked a client?
I sacked them because they were completely ignoring my advice &#8211; the same advice they were paying me to give them&#8230;
It happens sometimes, but I think 3 months of excuses is more than [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2008/09/i-just-sacked-a-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Harder Than Winning Olympic Gold?</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/08/what-can-we-learn-from-the-olympics/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/08/what-can-we-learn-from-the-olympics/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 06:23:01 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[goal setting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing campaigns]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing consulting]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing process]]></category>
		<category><![CDATA[marketing program]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing system]]></category>
		<category><![CDATA[marketing systems]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[smart goals]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=27</guid>
		<description><![CDATA[

I can honestly say it&#8217;s been inspiring watching the Beijing Olympics this year. The best results Great   Britain have had in over a hundred years. It&#8217;s been inspiring.
But whilst watching the Olympics coverage over the last two weeks, it set me to wondering&#8230;
What is it that gives these Gold Medallists the ability to [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2008/08/what-can-we-learn-from-the-olympics/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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