I have a passion for learning.

I am always looking to do better in what I do, so I am always looking for that better angle, or things which will make things run more smoothly or quicker – both in my personal as well as my business life.

Just recently I heard a recording by Dan Kennedy where he said something along the lines of “You can judge a successful person by the size of their library, not the size of their television”, a philosophy I have always lived by (I don’t watch much TV, but I do read a lot).

Whilst re-reading a book just now, it reminded me that my clients ask regularly what books I read and what they should be reading to expand their knowledge to help them be more successful.

I thought it would be good to compile a list of the top books you’ve learnt from.

So, I have a question for you…

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Many business owners I have spoken to recently are worried about how they will survive the next 12 months. Understandably so, for anyone watching the news coverage of our current economic climate would think the whole world was about to end.

Yes, there are undoubtedly problems – and the banks do have a lot to answer for – but I’ve only hear one “specialist” say anything which makes any true sense of the situation…

“This situation WILL NOT LAST…”

Now it might take a year or two to correct itself, but it WILL correct itself. According to Reuters the FTSE was up 8% at close of trading yesterday.

So why won’t anyone say how it really is?

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As a child I clearly remember my mother telling me (on more than one occasion) “Use your common sense!”

But what IS ‘Common Sense’?

Just because something is obvious to you, doesn’t necessarily mean the same to someone else. If it did, we would all have had the same grades in our “O-Levels” (I’m showing my age now ), all drive SMART cars and all work as Cosmetic Dentists – now, apart from everyone having perfect looking teeth and always be able to find a parking space, how boring would that be?

But assuming that everyone will react in the same way also causes a problem…

… it’s all too easy to take things for granted, especially when it comes to marketing your business. It is way too easy to assume that your prospects will know and understand the benefits of your product or service like you do.

Remember Blendtec who I mentioned a few weeks ago? Let’s use them as an example…

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During a discussion with one of my clients about different areas of marketing and how they affect a business, it was apparent that he was getting more than a little confused.

A few days ago, a friend of mine sent me the following article which I thought explained things quite clearly.

I thought I’d share it with you…

The 10 areas of Marketing Development Explained:

1. You see a gorgeous girl at a party.
You go up to her and say, ‘I am very rich. Marry me!’
That’s DIRECT MARKETING.

2. You are at a party with a bunch of friends and see a gorgeous girl.
One of your friends goes up to her and pointing at you says, ‘He’s very rich. Marry him!’
That’s ADVERTISING.

3. You see a gorgeous girl at a party.
You go up to her and get her telephone number.
The next day, you call her and say, ‘Hi, I am very rich. Marry me!’
That’s TELEMARKETING.

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It’s been 18 months since the first issue of my “… For Profit” newsletter was published.

From the comments I’ve received over that time (and the fact I now have 2000+ subscribers) I’m pleased you are finding the articles of benefit.

At the beginning of this year, I announced the change in focus of the way I teach the systemisation and implementation of marketing systems through 2008. This change in delivery format helps me to offer a better service to you, whether a direct client of mine or not.

It also helps answer a number of requests I’ve had to present the information in smaller – but more regular – “bite-sized-chunks” as it would help you to implement things in your business(es) more easily.

It is a little sooner than I had originally planned, but it also fits in better with the new range of learning formats which will be going live over the summer.

An added benefit of using the blog format for Marketing for Profit is the ability to link to the RSS feed, but there will be additional benefits to those of you who subscribe – once a month you receive a little “something extra” which won’t be available to non-subscribers.

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