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	<title>Marketing for Profit &#187; Ideal Client</title>
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		<title>How To Sell Yourself The Joe Girard Way</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/09/how-to-sell-yourself-the-joe-girard-way/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/09/how-to-sell-yourself-the-joe-girard-way/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 20:43:51 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[customer loyalty system]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[how to sell anything to anybody]]></category>
		<category><![CDATA[joe girard]]></category>
		<category><![CDATA[joe girard car salesman]]></category>
		<category><![CDATA[lifetime customer value]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=225</guid>
		<description><![CDATA[
The Guinness Book of World Records listed Joe Girard as the “World’s Greatest Retail Salesman” for 12 consecutive years.
To achieve this accolade, he sold cars… in fifteen years he sold 13,001 in all. That’s individual brand new retail cars, not fleet or second-hand cars. Allowing for holidays and weekends, that works out to an average [...]]]></description>
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		<title>Building Customer Loyalty</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 22:59:46 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[building customer loyalty]]></category>
		<category><![CDATA[creating customer loyalty]]></category>
		<category><![CDATA[customer loyalty program]]></category>
		<category><![CDATA[customer loyalty programs]]></category>
		<category><![CDATA[customer satisfaction loyalty]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty-2/</guid>
		<description><![CDATA[
Last time, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it.
This time I want to look at WHY it’s important to use this information to focus on building customer loyalty, and retaining your clients for longer.
As I mentioned in the [...]]]></description>
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		<title>How Creating Client Partnerships Is Key To Beating The Recession</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/01/how-creating-client-partnerships-is-key-to-beating-the-recession/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/01/how-creating-client-partnerships-is-key-to-beating-the-recession/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 21:48:57 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[business consulting]]></category>
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		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business marketing]]></category>
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		<category><![CDATA[business strategic planning]]></category>
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		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[internet marketing strategies]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing business]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[marketing program]]></category>
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		<category><![CDATA[marketing strategy]]></category>
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		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[successful marketing]]></category>
		<category><![CDATA[target your client]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=70</guid>
		<description><![CDATA[If you’ve run your own company for any length of time you will know that generating new prospects and converting them into paying clients is the most expensive part of growing any business.
Yet selling more to existing clients costs 5 to 9 times LESS, and is actually an easier sell because the client has already [...]]]></description>
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		<title>I Just Sacked A Client</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/09/i-just-sacked-a-client/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/09/i-just-sacked-a-client/#comments</comments>
		<pubDate>Thu, 04 Sep 2008 05:47:07 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Ideal Client]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=32</guid>
		<description><![CDATA[It&#8217;s true &#8211; last Monday in fact&#8230;
I told them I couldn&#8217;t help them any more.
Have you ever done that &#8211; sacked a client?
I sacked them because they were completely ignoring my advice &#8211; the same advice they were paying me to give them&#8230;
It happens sometimes, but I think 3 months of excuses is more than [...]]]></description>
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		<title>Can You Influence A Client’s Decision After It&#8217;s Already Been Made?</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/06/how-can-you-influence-a-client%e2%80%99s-decision-when-the-decision-has-already-been-made/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/06/how-can-you-influence-a-client%e2%80%99s-decision-when-the-decision-has-already-been-made/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 08:15:52 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[buying decision]]></category>
		<category><![CDATA[closing]]></category>
		<category><![CDATA[conversion rate]]></category>
		<category><![CDATA[influence buying decision]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[sales presentation]]></category>
		<category><![CDATA[sales strategies]]></category>
		<category><![CDATA[sales tips]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[selling techniques]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[targeted email]]></category>
		<category><![CDATA[targeted marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=6</guid>
		<description><![CDATA[Most people make the mistake of selling what they offer to the wrong people, because they don’t truly understand WHO their customers are and WHY they buy.
But that&#8217;s just the beginning&#8230;
Did you know that your prospect makes their decision to buy, or not to buy from you within the first few minutes (at most) of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>8 Things You Can Do To Get Better Response From Your Direct Mail&#8230;</title>
		<link>http://responsemarketingsuccess.com/m4p/2008/06/8-things-you-can-do-to-get-better-response-from-your-direct-mail/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2008/06/8-things-you-can-do-to-get-better-response-from-your-direct-mail/#comments</comments>
		<pubDate>Fri, 13 Jun 2008 07:06:58 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[better response from direct mail]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[database marketing]]></category>
		<category><![CDATA[direct mail marketing]]></category>
		<category><![CDATA[direct mailing]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[mail marketing]]></category>
		<category><![CDATA[mailing list]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing list]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing research]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[niche marketing]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[targeted email]]></category>
		<category><![CDATA[targeted marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=5</guid>
		<description><![CDATA[Over the last 60 years or so, billions of pieces of mail have been sent by businesses, with the sole intention of growing sales.
These mailings have included everything you could possibly think of:
Simple letters and postcards, CD’s and DVD&#8217;s, three dimensional brochures, dustbins and even boxes of cereal have all found their way into letterboxes [...]]]></description>
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