Twitter is helping small businesses to communicate…

Whether you understand it, love it or hate it… Twitter is one of the most powerful Marketing tools EVERY business should be using.

But what exactly IS Twitter and WHY is it important to your business?

[Just in case you have been asleep for the past 3 years...]

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent short messages – of 140 characters or less – called “Tweets”.

But it’s not just about being able to send short messages to your friends (like when texting started on mobile phones), there are many different ways it can be used – especially where a lot of information is being shared – as more and more people are finding out.

Twitter has been around for more than three years and it is only now that businesses are really adopting it as a way of communicating with members of staff, clients, prospective clients and suppliers. Read More »

If you haven’t heard about social media marketing you must have been asleep for the past couple of years or else marooned on a desert island somewhere.

But do you really understand the power of using social media channels to promote your website or business and have you truly realised how powerful this strategy can be – if used correctly – to get you links, attention and massive amounts of traffic?

While there has been an explosion of different services – Facebook, Twitter, LinkedIn, and ecademy being among the most popular – there is a BIG underlying problem…

… and it’s all centred about “follow-you-follow-me.”

Now I’ve been following the Social Media “follow-you-follow-me” debate with some interest for some time, but just in case you’re not sure what I mean by follow-you-follow-me, then this should help…

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I don’t know about you, but on the rare occasions I have a few spare moments to surf the net, I sometimes find myself drifting to YouTube.

Now, ok, there IS a lot of rubbish out there, but I recently came across a company who have used Social Marketing to successfully grow their business.

Let me tell you their story…

Not so long ago, Blendtec was a little-known company that manufactured blenders – their consumer grade blenders cost around $400, so not the cheapest on the market.

Things started to change for them when George Wright joined the company in 2006 as Director of Marketing. The catalyst happened one afternoon, not long after he had started working for there. On the day in question George came across Blendtec CEO Tom Dickson testing the new bearings for the blender – by blending a 2×4 inch piece of wood!

While this was going on, the rest of the company’s employees went on with their work unphased. Apparently the practice of “extreme blending” was a regular occurrence at the factory, as Tom was keen to make sure Blendtec blenders were the best.

Now George, being the smart marketer that he is, recognised the potential to turn this into a marketing story which would make Blendtec stand out from their competitors, both in market visibility and in proving the quality of the Blendtec Blenders.

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