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	<title>Marketing for Profit &#187; lifetime value</title>
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		<title>How To Sell Yourself The Joe Girard Way</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/09/how-to-sell-yourself-the-joe-girard-way/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/09/how-to-sell-yourself-the-joe-girard-way/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 20:43:51 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[customer loyalty system]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[how to sell anything to anybody]]></category>
		<category><![CDATA[joe girard]]></category>
		<category><![CDATA[joe girard car salesman]]></category>
		<category><![CDATA[lifetime customer value]]></category>

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		<description><![CDATA[
The Guinness Book of World Records listed Joe Girard as the “World’s Greatest Retail Salesman” for 12 consecutive years.
To achieve this accolade, he sold cars… in fifteen years he sold 13,001 in all. That’s individual brand new retail cars, not fleet or second-hand cars. Allowing for holidays and weekends, that works out to an average [...]]]></description>
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		<title>Building Customer Loyalty</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 22:59:46 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[building customer loyalty]]></category>
		<category><![CDATA[creating customer loyalty]]></category>
		<category><![CDATA[customer loyalty program]]></category>
		<category><![CDATA[customer loyalty programs]]></category>
		<category><![CDATA[customer satisfaction loyalty]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>

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Last time, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it.
This time I want to look at WHY it’s important to use this information to focus on building customer loyalty, and retaining your clients for longer.
As I mentioned in the [...]]]></description>
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		<title>How Important Is Customer Lifetime Value?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 13:27:01 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[client lifetime value]]></category>
		<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[client worth]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[customer worth]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=193</guid>
		<description><![CDATA[How would you like more clients or customers right now?
Would you like another 10… another 100… another 1000?
Now &#8211; how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing?
&#8230; and yes, it absolutely IS possible.
Knowing your Customer Lifetime Value (or LTV) [...]]]></description>
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