Is Twitter a Serious Business Tool or Just a Waste of Time?

Client Relationship Building, List Building, Social Media Comments

Twitter is helping small businesses to communicate…

Whether you understand it, love it or hate it… Twitter is one of the most powerful Marketing tools EVERY business should be using.

But what exactly IS Twitter and WHY is it important to your business?

[Just in case you have been asleep for the past 3 years...]

Twitter is a free service that lets you keep in touch with people through the exchange of quick, frequent short messages – of 140 characters or less – called “Tweets”.

But it’s not just about being able to send short messages to your friends (like when texting started on mobile phones), there are many different ways it can be used – especially where a lot of information is being shared – as more and more people are finding out.

Twitter has been around for more than three years and it is only now that businesses are really adopting it as a way of communicating with members of staff, clients, prospective clients and suppliers. Read More »

Hunting or Farming – Are You Maximising Social Media To Best Effect?

Client Relationship Building, Lead Generation, List Building, Social Media Comments

If you haven’t heard about social media marketing you must have been asleep for the past couple of years or else marooned on a desert island somewhere.

But do you really understand the power of using social media channels to promote your website or business and have you truly realised how powerful this strategy can be – if used correctly – to get you links, attention and massive amounts of traffic?

While there has been an explosion of different services – Facebook, Twitter, LinkedIn, and ecademy being among the most popular – there is a BIG underlying problem…

… and it’s all centred about “follow-you-follow-me.”

Now I’ve been following the Social Media “follow-you-follow-me” debate with some interest for some time, but just in case you’re not sure what I mean by follow-you-follow-me, then this should help…

Read More »

 

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