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	<title>Marketing for Profit</title>
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	<description>Response Marketing Success</description>
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		<title>How Much Response Do YOU Get From Your Advertising?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/12/how-much-response-do-you-get-from-your-advertising/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/12/how-much-response-do-you-get-from-your-advertising/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 00:55:16 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Lead Generation]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=262</guid>
		<description><![CDATA[The other day I was talking to the business owner of a medium sized Florists &#8211; she has shops in three separate locations &#8211; and she was saying how disheartened she was by the results she was getting with her advertising&#8230;
She also said how very disappointed she was with her existing marketing agency because their [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How To Sell Yourself The Joe Girard Way</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/09/how-to-sell-yourself-the-joe-girard-way/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/09/how-to-sell-yourself-the-joe-girard-way/#comments</comments>
		<pubDate>Wed, 23 Sep 2009 20:43:51 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[customer loyalty system]]></category>
		<category><![CDATA[customer relationship marketing]]></category>
		<category><![CDATA[how to sell anything to anybody]]></category>
		<category><![CDATA[joe girard]]></category>
		<category><![CDATA[joe girard car salesman]]></category>
		<category><![CDATA[lifetime customer value]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=225</guid>
		<description><![CDATA[
The Guinness Book of World Records listed Joe Girard as the “World’s Greatest Retail Salesman” for 12 consecutive years.
To achieve this accolade, he sold cars… in fifteen years he sold 13,001 in all. That’s individual brand new retail cars, not fleet or second-hand cars. Allowing for holidays and weekends, that works out to an average [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Building Customer Loyalty</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty/#comments</comments>
		<pubDate>Mon, 17 Aug 2009 22:59:46 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Ideal Client]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[building customer loyalty]]></category>
		<category><![CDATA[creating customer loyalty]]></category>
		<category><![CDATA[customer loyalty program]]></category>
		<category><![CDATA[customer loyalty programs]]></category>
		<category><![CDATA[customer satisfaction loyalty]]></category>
		<category><![CDATA[measuring customer satisfaction]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/2009/08/building-customer-loyalty-2/</guid>
		<description><![CDATA[
Last time, I went through the importance of understanding the TRUE customer lifetime value of customers and clients to your business, and how to calculate it.
This time I want to look at WHY it’s important to use this information to focus on building customer loyalty, and retaining your clients for longer.
As I mentioned in the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Important Is Customer Lifetime Value?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/06/how-important-is-customer-lifetime-value/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 13:27:01 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Foundations]]></category>
		<category><![CDATA[lifetime value]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[client lifetime value]]></category>
		<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[client worth]]></category>
		<category><![CDATA[customer lifetime value]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[customer worth]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing planning]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=193</guid>
		<description><![CDATA[How would you like more clients or customers right now?
Would you like another 10… another 100… another 1000?
Now &#8211; how would you like to attract those new clients or customers in a way that saves you possibly thousands of pounds in wasted marketing?
&#8230; and yes, it absolutely IS possible.
Knowing your Customer Lifetime Value (or LTV) [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Twitter a Serious Business Tool or Just a Waste of Time?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/06/is-twitter-a-serious-business-tool-or-just-a-waste-of-time/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/06/is-twitter-a-serious-business-tool-or-just-a-waste-of-time/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 12:41:33 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business network]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[online social networking]]></category>
		<category><![CDATA[professional networking]]></category>
		<category><![CDATA[relationship management]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social network sites]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking site]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social networking website]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0 applications]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=159</guid>
		<description><![CDATA[Twitter is helping small businesses to communicate&#8230;
Whether you understand it, love it or hate it… Twitter is one of the most powerful Marketing tools EVERY business should be using.
But what exactly IS Twitter and WHY is it important to your business?
[Just in case you have been asleep for the past 3 years...]
Twitter is a free [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2009/06/is-twitter-a-serious-business-tool-or-just-a-waste-of-time/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>3 Ways To Get Your Marketing Question Answered</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/05/3-ways-to-get-your-marketing-question-answered/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/05/3-ways-to-get-your-marketing-question-answered/#comments</comments>
		<pubDate>Fri, 22 May 2009 08:12:41 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[market segmentation]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing consulting]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing systems]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[target marketing]]></category>
		<category><![CDATA[what is marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=150</guid>
		<description><![CDATA[When I started my Newsletter back in 2006 (which later morphed into this blog) &#8211; I had a number of objectives, but one of the main ones was to answer some of the frequently asked questions I was being asked, about the solutions to Marketing issues.
Over the past 3 years, one thing has remained constant, [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2009/05/3-ways-to-get-your-marketing-question-answered/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do You Contact Your Clients Enough?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/04/do-you-contact-your-clients-enough/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/04/do-you-contact-your-clients-enough/#comments</comments>
		<pubDate>Sat, 25 Apr 2009 16:28:21 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[Systems]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[knowledge management]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing communication]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing mix]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[relationship management]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=141</guid>
		<description><![CDATA[The one topic I&#8217;ve been asked the most questions about recently, is about how often you should contact your customers and clients.
So how often do YOU contact YOUR clients?
I&#8217;d be willing to bet that it&#8217;s nowhere near enough!
It&#8217;s my experience that there is far too much time focused on regular contact with PROSPECTIVE customers and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hunting or Farming &#8211; Are You Maximising Social Media To Best Effect?</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/04/hunting-or-farming-are-you-maximising-social-media-to-best-effect/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/04/hunting-or-farming-are-you-maximising-social-media-to-best-effect/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 11:33:18 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[List Building]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business network]]></category>
		<category><![CDATA[business networking]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[ecademy]]></category>
		<category><![CDATA[face book]]></category>
		<category><![CDATA[face book com]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[online networking]]></category>
		<category><![CDATA[online social networking]]></category>
		<category><![CDATA[professional networking]]></category>
		<category><![CDATA[social network]]></category>
		<category><![CDATA[social network analysis]]></category>
		<category><![CDATA[social network sites]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[social networking site]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social networking website]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0 applications]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=138</guid>
		<description><![CDATA[If you haven’t heard about social media marketing you must have been asleep for the past couple of years or else marooned on a desert island somewhere.
But do you really understand the power of using social media channels to promote your website or business and have you truly realised how powerful this strategy can be [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2009/04/hunting-or-farming-are-you-maximising-social-media-to-best-effect/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Customer Perception IS Reality</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/03/customer-perception-is-reality/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/03/customer-perception-is-reality/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 13:27:58 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[business consulting]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[business growth]]></category>
		<category><![CDATA[business ideas]]></category>
		<category><![CDATA[business marketing]]></category>
		<category><![CDATA[business opportunities]]></category>
		<category><![CDATA[business plans]]></category>
		<category><![CDATA[business strategic planning]]></category>
		<category><![CDATA[business strategies]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[customer relationship]]></category>
		<category><![CDATA[customer relationship management]]></category>
		<category><![CDATA[customer satisfaction]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[loyalty]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[strategic planning]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=130</guid>
		<description><![CDATA[One of the most important facts that any business should take on board in the present climate is that your existing customers are vital to the success of your business. This is not exclusive for when times are tough, but is applicable anytime.
When you consider that for an &#8220;average business,&#8221; two thirds of the clients [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Things To Keep Prospects Glued To Your Marketing Message</title>
		<link>http://responsemarketingsuccess.com/m4p/2009/03/5-things-to-keep-propsects-glued-to-your-marketing-message/</link>
		<comments>http://responsemarketingsuccess.com/m4p/2009/03/5-things-to-keep-propsects-glued-to-your-marketing-message/#comments</comments>
		<pubDate>Wed, 04 Mar 2009 13:12:01 +0000</pubDate>
		<dc:creator>jez</dc:creator>
				<category><![CDATA[Client Relationship Building]]></category>
		<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Foundations]]></category>
		<category><![CDATA[Sales Techniques]]></category>
		<category><![CDATA[business writer]]></category>
		<category><![CDATA[business writing]]></category>
		<category><![CDATA[client satisfaction]]></category>
		<category><![CDATA[copy writing]]></category>
		<category><![CDATA[copywriter]]></category>
		<category><![CDATA[copywriters]]></category>
		<category><![CDATA[creative writer]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[direct marketing]]></category>
		<category><![CDATA[direct response]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[marketing company]]></category>
		<category><![CDATA[marketing consultants]]></category>
		<category><![CDATA[marketing services]]></category>
		<category><![CDATA[marketing strategies]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing writer]]></category>
		<category><![CDATA[marketing writing]]></category>
		<category><![CDATA[sales letter]]></category>
		<category><![CDATA[sales letters]]></category>
		<category><![CDATA[seo copywriter]]></category>
		<category><![CDATA[strategic marketing]]></category>
		<category><![CDATA[web copywriting]]></category>
		<category><![CDATA[what is marketing]]></category>

		<guid isPermaLink="false">http://responsemarketingsuccess.com/m4p/?p=123</guid>
		<description><![CDATA[A big concern at the moment seems to be the perceived increase in competition for every marketplace…
A recession is actually a good foundation for growth… provided you are focusing your business in a structured and targeted way.
But it does mean that it is ESSENTIAL to be able to clearly differentiate yourself from your competitors in [...]]]></description>
		<wfw:commentRss>http://responsemarketingsuccess.com/m4p/2009/03/5-things-to-keep-propsects-glued-to-your-marketing-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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